Aniview Academy

Articles

Connected TV Goes Gold in 2018

Think the days of TV are behind us? Think again. Connected TV is poised to explode in 2018, fueled by...


March 1, 2018
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Articles

There’s an Ad for That: Examining the In-App Advertising Boom

The memes are right: there’s an app for everything these days, and advertisers are racing to keep pace with the...


March 1, 2018
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Glossary

Over-the-Page Advertising

What's OTP? Over-the-page advertising refers to video ads that float above a webpage's content.


January 19, 2018
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Glossary

Media Rating Council

What's the MRC? The Media Rating Council audits and accredits market research and audience rating services.


January 18, 2018
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Glossary

Interactive Video Ad

What's an interactive video ad? Interactive video ads accept user input or incorporate dynamic elements.


January 17, 2018
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Glossary

Google IMA

What's Google IMA? The IMA software development kit allows video players to serve video ads.


January 16, 2018
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Glossary

CTV

What's a CTV? A connected TV is a TV set capable of accessing the internet.


January 10, 2018
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Glossary

Advertainment

What's advertainment? Advertainment combines subtle advertising with specially created content for added audience appeal.


January 10, 2018
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Glossary

Ad Reinsertion

What's ad reinsertion? This technique works by replacing ads that get neutralized by ad blockers.


January 10, 2018
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Glossary

Coalition for Better Ads

What's the CBA? The Coalition for Better Ads creates standards for improving video ad quality.


December 27, 2017
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Glossary

Completion Rate

What is completion rate? This metric tracks how much of your video ad gets viewed.


December 27, 2017
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Glossary

Video Advertising Metrics

What are video advertising metrics? These are measurements of various aspects of video ad performance.


February 5, 2018
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Glossary

Video Ad Inventory

What's video ad inventory? Video ad inventory is the available ad space publishers can sell.


February 5, 2018
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Glossary

VAST Tag

What's a VAST tag? These codes carry information about a video ad's properties or controls.


March 1, 2018
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Glossary

Target Rating Points

What's TRP? Target rating points estimate video ad campaign performance among specific target audiences.


March 1, 2018
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Glossary

Gross Rating Points

What's GRP? Gross rating points estimate how big an impact an ad campaign can achieve.


March 1, 2018
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Glossary

VAST 1

What's VAST 1.0? VAST's first iteration simplified ad delivery to different kinds of video players.


March 1, 2018
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Glossary

VAST 2

What's VAST 2.0? This VAST version supports Flash, JavaScript, several ad types, and more.


March 29, 2018
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Articles

VAST vs VPAID: Know the Difference

Confused by VAST and VPAID? Should you be using one over the other? Let Aniview break it down for you.


March 1, 2018
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Glossary

View-Through Rate (VTR)

What's VTR? View-through rate measures video ad reception by tracking how many times it's watched in full.


March 1, 2018
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Glossary

Waterfall

What is waterfalling? Waterfalls work by passing unsold impressions along a chain of potential buyers.


March 1, 2018
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Glossary

Real-Time Bidding

What's RTB? Real-time bidding is the practice of auctioning ad inventory as ad spaces become available.


March 1, 2018
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Glossary

OTT Video

What's OTT video? Over-the-top video is content delivered over the web, bypassing traditional channels like cable.


March 31, 2018
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Glossary

Nonlinear Video Ads

What's a non-linear video ad? These ads run alongside publisher content without disrupting playback.


May 30, 2018
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Glossary

OTT Device

What's an OTT device? Over-the-top devices deliver content via internet, bypassing traditional channels like cable.


May 30, 2018
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Glossary

Server-Side Header Bidding

What's server-side header bidding? This technique improves header bidding by moving operations to dedicated servers.


March 13, 2018
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Glossary

Video CPM

What's Video CPM? Video CPM charges advertisers for every thousand impressions a video ad receives.


March 13, 2018
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Glossary

SSP

What's an SSP? Server-side platforms handle programmatic ad inventory sales for publishers,


March 13, 2018
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Glossary

MRAID

What's MRAID? This IAB-developed protocol streamlines video ad creation and distribution on mobile platforms. Learn how at Aniview Academy.


March 13, 2018
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Glossary

On-Target Percentage

What's OTP? On-target percentage measures campaign performance by tracking your reach among intended audiences.


April 4, 2018
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Glossary

Header Bidding

What's header bidding? This advertising technique allows simultaneous advertiser bids in a unified auction.


April 2, 2018
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Glossary

VPAID

What's VPAID? The Video Player Ad-Serving Interface Definition protocol lets you run dynamic video ads.


November 6, 2017
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Articles

RTB – 3 Ways You Reap the Benefits

Wondering about the benefits of programmatic video and RTB? Here are the top three ways real-time bidding can help you.


December 6, 2017
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Glossary

VAST

What's VAST? The Video Ad Serving Template helps you deliver ads to multiple video players.


November 6, 2017
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Glossary

VMAP

What's VMAP? The Video Multiple Ad Playlist lets you structure video ad delivery using XML.


November 6, 2017
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Glossary

Cost Per View

What's CPV? Cost Per View is the price advertisers pay whenever their video ad plays.


October 26, 2017
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Articles

Header Bidding vs RTB: Know the Difference

What's the difference between RTB and header bidding? Which one is better? Let Aniview break it down for you.


October 23, 2017
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