Aniview Academy

Glossary

Over-the-Page Advertising

What's OTP? Over-the-page advertising refers to video ads that float above a webpage's content.


January 19, 2018
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Glossary

Media Rating Council

What's the MRC? The Media Rating Council audits and accredits market research and audience rating services.


January 18, 2018
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Glossary

Interactive Video Ad

What's an interactive video ad? Interactive video ads accept user input or incorporate dynamic elements.


January 17, 2018
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Glossary

Google IMA

What's Google IMA? The IMA software development kit allows video players to serve video ads.


January 16, 2018
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Glossary

CTV

What's a CTV? A connected TV is a TV set capable of accessing the internet.


January 10, 2018
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Glossary

Advertainment

What's advertainment? Advertainment combines subtle advertising with specially created content for added audience appeal.


January 10, 2018
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Glossary

Ad Reinsertion

What's ad reinsertion? This technique works by replacing ads that get neutralized by ad blockers.


January 10, 2018
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Glossary

Coalition for Better Ads

What's the CBA? The Coalition for Better Ads creates standards for improving video ad quality.


December 27, 2017
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Glossary

Completion Rate

What is completion rate? This metric tracks how much of your video ad gets viewed.


December 27, 2017
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Glossary

Video Advertising Metrics

What are video advertising metrics? These are measurements of various aspects of video ad performance.


February 5, 2018
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Glossary

Video Ad Inventory

What's video ad inventory? Video ad inventory is the available ad space publishers can sell.


February 5, 2018
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Glossary

VPAID

What's VPAID? The Video Player Ad-Serving Interface Definition protocol lets you run dynamic video ads.


November 6, 2017
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Articles

RTB – 3 Ways You Reap the Benefits

Wondering about the benefits of programmatic video and RTB? Here are the top three ways real-time bidding can help you.


December 6, 2017
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Glossary

VAST

What's VAST? The Video Ad Serving Template helps you deliver ads to multiple video players.


November 6, 2017
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Glossary

VMAP

What's VMAP? The Video Multiple Ad Playlist lets you structure video ad delivery using XML.


November 6, 2017
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Glossary

Cost Per View

What's CPV? Cost Per View is the price advertisers pay whenever their video ad plays.


October 26, 2017
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Articles

Header Bidding vs RTB: Know the Difference

What's the difference between RTB and header bidding? Which one is better? Let Aniview break it down for you.


October 23, 2017
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