Glossary

Glossary

Over-the-Page Advertising

What's OTP? Over-the-page advertising refers to video ads that float above a webpage's content.


January 19, 2018
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Glossary

Media Rating Council

What's the MRC? The Media Rating Council audits and accredits market research and audience rating services.


January 18, 2018
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Glossary

Interactive Video Ad

What's an interactive video ad? Interactive video ads accept user input or incorporate dynamic elements.


January 17, 2018
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Glossary

Google IMA

What's Google IMA? The IMA software development kit allows video players to serve video ads.


January 16, 2018
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Glossary

CTV

What's a CTV? A connected TV is a TV set capable of accessing the internet.


January 10, 2018
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Glossary

Advertainment

What's advertainment? Advertainment combines subtle advertising with specially created content for added audience appeal.


January 10, 2018
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Glossary

Ad Reinsertion

What's ad reinsertion? This technique works by replacing ads that get neutralized by ad blockers.


January 10, 2018
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Glossary

Coalition for Better Ads

What's the CBA? The Coalition for Better Ads creates standards for improving video ad quality.


December 27, 2017
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Glossary

Completion Rate

What is completion rate? This metric tracks how much of your video ad gets viewed.


December 27, 2017
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Glossary

Video Advertising Metrics

What are video advertising metrics? These are measurements of various aspects of video ad performance.


February 5, 2018
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Glossary

Video Ad Inventory

What's video ad inventory? Video ad inventory is the available ad space publishers can sell.


February 5, 2018
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Glossary

VAST Tag

What's a VAST tag? These codes carry information about a video ad's properties or controls.


March 1, 2018
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Glossary

Target Rating Points

What's TRP? Target rating points estimate video ad campaign performance among specific target audiences.


March 1, 2018
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Glossary

Gross Rating Points

What's GRP? Gross rating points estimate how big an impact an ad campaign can achieve.


March 1, 2018
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Glossary

VAST 1

What's VAST 1.0? VAST's first iteration simplified ad delivery to different kinds of video players.


March 1, 2018
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Glossary

VAST 2

What's VAST 2.0? This VAST version supports Flash, JavaScript, several ad types, and more.


March 29, 2018
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Glossary

View-Through Rate (VTR)

What's VTR? View-through rate measures video ad reception by tracking how many times it's watched in full.


March 1, 2018
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Glossary

Waterfall

What is waterfalling? Waterfalls work by passing unsold impressions along a chain of potential buyers.


March 1, 2018
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Glossary

Real-Time Bidding

What's RTB? Real-time bidding is the practice of auctioning ad inventory as ad spaces become available.


March 1, 2018
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Glossary

OTT Video

What's OTT video? Over-the-top video is content delivered over the web, bypassing traditional channels like cable.


March 31, 2018
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Glossary

Nonlinear Video Ads

What's a non-linear video ad? These ads run alongside publisher content without disrupting playback.


May 30, 2018
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Glossary

OTT Device

What's an OTT device? Over-the-top devices deliver content via internet, bypassing traditional channels like cable.


May 30, 2018
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Glossary

Server-Side Header Bidding

What's server-side header bidding? This technique improves header bidding by moving operations to dedicated servers.


March 13, 2018
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Glossary

Video CPM

What's Video CPM? Video CPM charges advertisers for every thousand impressions a video ad receives.


March 13, 2018
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Glossary

SSP

What's an SSP? Server-side platforms handle programmatic ad inventory sales for publishers,


March 13, 2018
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Glossary

MRAID

What's MRAID? This IAB-developed protocol streamlines video ad creation and distribution on mobile platforms. Learn how at Aniview Academy.


March 13, 2018
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Glossary

On-Target Percentage

What's OTP? On-target percentage measures campaign performance by tracking your reach among intended audiences.


April 4, 2018
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Glossary

Header Bidding

What's header bidding? This advertising technique allows simultaneous advertiser bids in a unified auction.


April 2, 2018
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Glossary

VPAID

What's VPAID? The Video Player Ad-Serving Interface Definition protocol lets you run dynamic video ads.


November 6, 2017
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Glossary

VAST

What's VAST? The Video Ad Serving Template helps you deliver ads to multiple video players.


November 6, 2017
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Glossary

VMAP

What's VMAP? The Video Multiple Ad Playlist lets you structure video ad delivery using XML.


November 6, 2017
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Glossary

Cost Per View

What's CPV? Cost Per View is the price advertisers pay whenever their video ad plays.


October 26, 2017
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