Glossary
Over-the-Page Advertising
What's OTP? Over-the-page advertising refers to video ads that float above a webpage's content.
January 19, 2018
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Glossary
Media Rating Council
What's the MRC? The Media Rating Council audits and accredits market research and audience rating services.
January 18, 2018
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Glossary
Interactive Video Ad
What's an interactive video ad? Interactive video ads accept user input or incorporate dynamic elements.
January 17, 2018
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Glossary
Google IMA
What's Google IMA? The IMA software development kit allows video players to serve video ads.
January 16, 2018
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Glossary
CTV
What's a CTV? A connected TV is a TV set capable of accessing the internet.
January 10, 2018
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Glossary
Advertainment
What's advertainment? Advertainment combines subtle advertising with specially created content for added audience appeal.
January 10, 2018
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Glossary
Ad Reinsertion
What's ad reinsertion? This technique works by replacing ads that get neutralized by ad blockers.
January 10, 2018
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Glossary
Coalition for Better Ads
What's the CBA? The Coalition for Better Ads creates standards for improving video ad quality.
December 27, 2017
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Glossary
Completion Rate
What is completion rate? This metric tracks how much of your video ad gets viewed.
December 27, 2017
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Glossary
Video Advertising Metrics
What are video advertising metrics? These are measurements of various aspects of video ad performance.
February 5, 2018
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Glossary
Video Ad Inventory
What's video ad inventory? Video ad inventory is the available ad space publishers can sell.
February 5, 2018
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Glossary
VAST Tag
What's a VAST tag? These codes carry information about a video ad's properties or controls.
March 1, 2018
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Glossary
Target Rating Points
What's TRP? Target rating points estimate video ad campaign performance among specific target audiences.
March 1, 2018
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Glossary
Gross Rating Points
What's GRP? Gross rating points estimate how big an impact an ad campaign can achieve.
March 1, 2018
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Glossary
VAST 1
What's VAST 1.0? VAST's first iteration simplified ad delivery to different kinds of video players.
March 1, 2018
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Glossary
VAST 2
What's VAST 2.0? This VAST version supports Flash, JavaScript, several ad types, and more.
March 29, 2018
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Glossary
View-Through Rate (VTR)
What's VTR? View-through rate measures video ad reception by tracking how many times it's watched in full.
March 1, 2018
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Glossary
Waterfall
What is waterfalling? Waterfalls work by passing unsold impressions along a chain of potential buyers.
March 1, 2018
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Glossary
Real-Time Bidding
What's RTB? Real-time bidding is the practice of auctioning ad inventory as ad spaces become available.
March 1, 2018
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Glossary
OTT Video
What's OTT video? Over-the-top video is content delivered over the web, bypassing traditional channels like cable.
March 31, 2018
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Glossary
Nonlinear Video Ads
What's a non-linear video ad? These ads run alongside publisher content without disrupting playback.
May 30, 2018
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Glossary
OTT Device
What's an OTT device? Over-the-top devices deliver content via internet, bypassing traditional channels like cable.
May 30, 2018
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Glossary
Server-Side Header Bidding
What's server-side header bidding? This technique improves header bidding by moving operations to dedicated servers.
March 13, 2018
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Glossary
Video CPM
What's Video CPM? Video CPM charges advertisers for every thousand impressions a video ad receives.
March 13, 2018
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Glossary
SSP
What's an SSP? Server-side platforms handle programmatic ad inventory sales for publishers,
March 13, 2018
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Glossary
MRAID
What's MRAID? This IAB-developed protocol streamlines video ad creation and distribution on mobile platforms. Learn how at Aniview Academy.
March 13, 2018
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Glossary
On-Target Percentage
What's OTP? On-target percentage measures campaign performance by tracking your reach among intended audiences.
April 4, 2018
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Glossary
Header Bidding
What's header bidding? This advertising technique allows simultaneous advertiser bids in a unified auction.
April 2, 2018
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Glossary
VPAID
What's VPAID? The Video Player Ad-Serving Interface Definition protocol lets you run dynamic video ads.
November 6, 2017
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Glossary
VAST
What's VAST? The Video Ad Serving Template helps you deliver ads to multiple video players.
November 6, 2017
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Glossary
VMAP
What's VMAP? The Video Multiple Ad Playlist lets you structure video ad delivery using XML.
November 6, 2017
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Glossary
Cost Per View
What's CPV? Cost Per View is the price advertisers pay whenever their video ad plays.
October 26, 2017
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