Over-the-Page Advertising
What's OTP? Over-the-page advertising refers to video ads that float above a webpage's content.
What's OTP? Over-the-page advertising refers to video ads that float above a webpage's content.
What's the MRC? The Media Rating Council audits and accredits market research and audience rating services.
What's an interactive video ad? Interactive video ads accept user input or incorporate dynamic elements.
What's Google IMA? The IMA software development kit allows video players to serve video ads.
What's a CTV? A connected TV is a TV set capable of accessing the internet.
What's advertainment? Advertainment combines subtle advertising with specially created content for added audience appeal.
What's ad reinsertion? This technique works by replacing ads that get neutralized by ad blockers.
What's the CBA? The Coalition for Better Ads creates standards for improving video ad quality.
What is completion rate? This metric tracks how much of your video ad gets viewed.
What are video advertising metrics? These are measurements of various aspects of video ad performance.
What's video ad inventory? Video ad inventory is the available ad space publishers can sell.
What's a VAST tag? These codes carry information about a video ad's properties or controls.
What's TRP? Target rating points estimate video ad campaign performance among specific target audiences.
What's GRP? Gross rating points estimate how big an impact an ad campaign can achieve.
What's VAST 1.0? VAST's first iteration simplified ad delivery to different kinds of video players.
What's VAST 2.0? This VAST version supports Flash, JavaScript, several ad types, and more.
What's VTR? View-through rate measures video ad reception by tracking how many times it's watched in full.
What is waterfalling? Waterfalls work by passing unsold impressions along a chain of potential buyers.
What's RTB? Real-time bidding is the practice of auctioning ad inventory as ad spaces become available.
What's OTT video? Over-the-top video is content delivered over the web, bypassing traditional channels like cable.
What's a non-linear video ad? These ads run alongside publisher content without disrupting playback.
What's an OTT device? Over-the-top devices deliver content via internet, bypassing traditional channels like cable.
What's server-side header bidding? This technique improves header bidding by moving operations to dedicated servers.
What's Video CPM? Video CPM charges advertisers for every thousand impressions a video ad receives.
What's an SSP? Server-side platforms handle programmatic ad inventory sales for publishers,
What's MRAID? This IAB-developed protocol streamlines video ad creation and distribution on mobile platforms. Learn how at Aniview Academy.
What's OTP? On-target percentage measures campaign performance by tracking your reach among intended audiences.
What's header bidding? This advertising technique allows simultaneous advertiser bids in a unified auction.
What's VPAID? The Video Player Ad-Serving Interface Definition protocol lets you run dynamic video ads.
What's VAST? The Video Ad Serving Template helps you deliver ads to multiple video players.
What's VMAP? The Video Multiple Ad Playlist lets you structure video ad delivery using XML.
What's CPV? Cost Per View is the price advertisers pay whenever their video ad plays.