VIDEO ADVERTISING GLOSSARY

What's an OTT device? Over-the-top devices deliver content via web, bypassing traditional channels. Learn more at Aniview Academy.

What's a nonlinear video ad? These ads run alongside content without disrupting playback. Learn more at Aniview Academy.

What's OTP? On-target percentage tracks your ad campaign's reach among intended audiences. Learn more at Aniview Academy.

What's header bidding? This system allows simultaneous advertiser bids in a unified auction. Learn more at Aniview Academy.

What's OTT video? Over-the-top video is delivered over the web, bypassing traditional channels. Learn more at Aniview Academy.

What is VAST 2? This VAST version supports Flash, JavaScript, several ad types, and more. Learn more at the Aniview Academy.

What's server-side header bidding? This technique improves header bidding by using dedicated servers. Learn more at Aniview Academy.

What's Video CPM? Video CPM charges advertisers for every thousand impressions on a video ad. Learn more at Aniview Academy.

What's an SSP? Server-side platforms handle programmatic ad inventory sales for publishers, Learn more at Aniview Academy.

What's MRAID? This IAB-developed protocol streamlines video ad creation and distribution on mobile platforms. Learn how at Aniview Academy.

What's GRP? Gross rating points estimate an ad campaign's potential impact. Learn more at the Aniview Academy.

VAST is defined as a tag that carries information about a video ad's properties or controls. Learn more at the Aniview Academy.

What is a TRP? Target rating points estimate video ad performance among target audiences. Learn more at the Aniview Academy.

What's RTB? Real-time bidding involves ad inventory auctions as ad spaces become available. Learn more at Aniview Academy.

What is waterfalling? Waterfalls pass unsold ad impressions along a chain of potential buyers. Learn more at Aniview Academy.

What's VTR? View-through rate tracking how many times a video ad is watched in full. Learn more at Aniview Academy.

Video Ad Serving Template (VAST) is the first iteration of an ad delivery method to different kinds of video players. Learn more at the Aniview Academy.

What's video ad inventory? Video ad inventory is the available ad space publishers can sell. Learn more at the Aniview Academy.

What are video advertising metrics? These gauge various aspects of video ad performance from click through rate to cost per view. These are pillars of the video advertising industry.

What's OTP? Over-the-page advertising refers to video ads that float above a webpage's content. Learn more at the Aniview Academy.

What's the MRC? The Media Rating Council accredits market research and rating services. Learn more at the Aniview Academy.

What is an interactive video ad? Interactive video ads take input or use dynamic elements. Learn more at the Aniview Academy.

The IMA software development kit allows video players to serve ads. Learn more at the Aniview Academy.

What's a CTV? A connected TV is a TV set capable of accessing the internet. Learn more at Aniview Academy.

What's advertainment? Advertainment uses subtle advertising to boost audience appeal. Learn more at Aniview Academy.

What's ad reinsertion? This technique replaces ads that get neutralized by ad blockers which can lead to deeper issues. Learn more at the Aniview Academy.

What is completion rate? This metric tracks how many of your video ad are viewed. Learn more at the Aniview Academy.

What's the CBA? The Coalition for Better Ads creates standards for improving video ad quality. Learn more at the Aniview Academy.

What's VAST? The Video Ad Serving Template helps you deliver ads to multiple video players. Learn more at the Aniview Academy.

What's VMAP? The Video Multiple Ad Playlist lets you structure video ad delivery using XML. Learn more at Aniview Academy.

What's VPAID? The Video Player Ad-Serving Interface Definition protocol runs dynamic video ads. Learn more at the Aniview Academy.

What's CPV? Cost Per View is the price advertisers pay whenever their video ad plays. Learn more at the Aniview Academy.