VIDEO ADVERTISING GLOSSARY

OTT Device
What's an OTT device? Over-the-top devices deliver content via web, bypassing traditional channels. Learn more at Aniview Academy.
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Nonlinear Video Ads
What's a nonlinear video ad? These ads run alongside content without disrupting playback. Learn more at Aniview Academy.
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On-Target Percentage
What's OTP? On-target percentage tracks your ad campaign's reach among intended audiences. Learn more at Aniview Academy.
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Header Bidding
What's header bidding? This system allows simultaneous advertiser bids in a unified auction. Learn more at Aniview Academy.
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OTT Video
What's OTT video? Over-the-top video is delivered over the web, bypassing traditional channels. Learn more at Aniview Academy.
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VAST 2
What is VAST 2? This VAST version supports Flash, JavaScript, several ad types, and more. Learn more at the Aniview Academy.
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Server-Side Header Bidding
What's server-side header bidding? This technique improves header bidding by using dedicated servers. Learn more at Aniview Academy.
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Video CPM
What's Video CPM? Video CPM charges advertisers for every thousand impressions on a video ad. Learn more at Aniview Academy.
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SSP
What's an SSP? Server-side platforms handle programmatic ad inventory sales for publishers, Learn more at Aniview Academy.
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MRAID
What's MRAID? This IAB-developed protocol streamlines video ad creation and distribution on mobile platforms. Learn how at Aniview Academy.
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Gross Rating Points
What's GRP? Gross rating points estimate an ad campaign's potential impact. Learn more at the Aniview Academy.
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VAST Tag
VAST is defined as a tag that carries information about a video ad's properties or controls. Learn more at the Aniview Academy.
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Target Rating Points
What is a TRP? Target rating points estimate video ad performance among target audiences. Learn more at the Aniview Academy.
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Real-Time Bidding
What's RTB? Real-time bidding involves ad inventory auctions as ad spaces become available. Learn more at Aniview Academy.
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Waterfall
What is waterfalling? Waterfalls pass unsold ad impressions along a chain of potential buyers. Learn more at Aniview Academy.
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View-Through Rate (VTR)
What's VTR? View-through rate tracking how many times a video ad is watched in full. Learn more at Aniview Academy.
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VAST 1
Video Ad Serving Template (VAST) is the first iteration of an ad delivery method to different kinds of video players. Learn more at the Aniview Academy.
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Video Ad Inventory
What's video ad inventory? Video ad inventory is the available ad space publishers can sell. Learn more at the Aniview Academy.
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Video Advertising Metrics
What are video advertising metrics? These gauge various aspects of video ad performance from click through rate to cost per view. These are pillars of the video advertising industry.
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Over-the-Page Advertising
What's OTP? Over-the-page advertising refers to video ads that float above a webpage's content. Learn more at the Aniview Academy.
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Media Rating Council
What's the MRC? The Media Rating Council accredits market research and rating services. Learn more at the Aniview Academy.
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Interactive Video Ad
What is an interactive video ad? Interactive video ads take input or use dynamic elements. Learn more at the Aniview Academy.
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Google IMA
The IMA software development kit allows video players to serve ads. Learn more at the Aniview Academy.
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CTV
What's a CTV? A connected TV is a TV set capable of accessing the internet. Learn more at Aniview Academy.
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Advertainment
What's advertainment? Advertainment uses subtle advertising to boost audience appeal. Learn more at Aniview Academy.
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Ad Reinsertion
What's ad reinsertion? This technique replaces ads that get neutralized by ad blockers which can lead to deeper issues. Learn more at the Aniview Academy.
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Completion Rate
What is completion rate? This metric tracks how many of your video ad are viewed. Learn more at the Aniview Academy.
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Coalition for Better Ads
What's the CBA? The Coalition for Better Ads creates standards for improving video ad quality. Learn more at the Aniview Academy.
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VAST
What's VAST? The Video Ad Serving Template helps you deliver ads to multiple video players. Learn more at the Aniview Academy.
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VMAP
What's VMAP? The Video Multiple Ad Playlist lets you structure video ad delivery using XML. Learn more at Aniview Academy.
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VPAID
What's VPAID? The Video Player Ad-Serving Interface Definition protocol runs dynamic video ads. Learn more at the Aniview Academy.
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Cost Per View
What's CPV? Cost Per View is the price advertisers pay whenever their video ad plays. Learn more at the Aniview Academy.
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