Pros and Cons of Using Digital Video Advertising Today

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In 2022, forecasts suggest that 82% of all internet traffic will stem from video marketing. This indicates that the best days of digital video advertising are yet to come. Video content is essential for a successful marketing campaign, but advertisers won’t see immediate results without significant effort and investment.

In some industries, digital video marketing brings evident business growth. But other industries still focus on traditional advertising efforts as a proven way to attract customers. If you are still hesitant about whether to launch a video advertising campaign, let’s weigh the pros and cons below.

Advantages of Digital Video Advertising

Low Expenses

One of the most important factors that make video advertising stand out from traditional methods is the money you can save on investments. The internet is the most widely used and universally accessible media space right now, so you don’t need to spend loads of money on prime-time viewing slots.

Real-time Benefits

Video advertising gives you limitless real-time access to data on how many people are viewing your ad at any given time, their exact location, the time they spent watching the ad, and their feedback about your marketing campaign. This way, you can plan the next steps of your campaign in alignment with your viewers’ needs.

Opportunity for Multiple Formats

Online video ads are way more diverse than it seems. They can come in various formats like interactive, non-linear, linear (pre, mid, and post-roll), in-banner, and more. Considering the affordable costs, you can try multiple video ad formats and see how they work for your digital marketing campaign.

Universal Accessibility

Since portable mobile devices and smartphones have become an inevitable part of our lives, potential customers now have the universal opportunity to see your ad wherever they are. As long as they have Internet access, they can see your ad — whether they’re at home, in the office, or on the go.

International Reach

With the exception of a few countries and regions with specific content restrictions and a lack of stable broadband connection, your online video campaigns can reach the whole world. Once your promotional content goes viral, the profitability of your business will skyrocket.

Potential Drawbacks of Digital Video Advertising

woman watching videos on her phone while on the train

Short Attention Span

As statistics have shown, the first 60 seconds are vital in grabbing the viewer’s attention. If you don’t include exceptionally engaging content at the beginning of your video ads, many of your viewers may not pay attention to them, even if they see the whole ad.

Technical Issues

Technical issues like slow Internet connection, poor loading speed, and other viewing issues can halt the success of your video advertising campaign. Therefore, you need top-notch technology assets for a successful video marketing strategy.

Additional Production Expenses

While video advertising is an affordable and profitable method, additional expenses linked to music, editing, and equipment can be necessary to create high-quality videos. Therefore, you need to plan your budget well so you can easily handle these challenges of an effective video advertising strategy.

Meet Your Match with Aniview

If you need extra support in marketing your business through a successful video campaign, Aniview is here to offer a superb solution. Using high-tier technology, we offer a combination of approaches and strategies to help your business scale by representing it visually. Make your marketing efforts count and reach out to us for a patent technology solution that ticks all boxes of success. Get in touch.