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Product Marketing Manager

Job Category: Clients & Operations
Job Location: Bangalore - India

Aniview is the world’s leading video ad-serving solution for publishers in multi-screen environments. Aniview provides a full ecosystem for managing video and video advertisements through its patented technology.  Our goal is to change the video advertising landscape and have premium publishers, networks, and advertisers globally use our suite of products and enjoy an end-to-end solution. Among our solutions are our proprietary and patented video ads-player, video content player, high-performance video ad-server, multiscreen OTT SDK, and premium publisher Marketplace.  Aniview’s solutions are in use by over 1500 publishers, serving, playing, and monetizing with maximum efficiency and keeping up with the constantly evolving video landscape.

 

Your Day-to-Day Tasks Include:

  1. Learn about Aniview’s products in detail and create marketing materials as per point of sales/ drive high-value business.
  2. To own customer experience like interviews and testimonials, case studies.
  3. To create sales enablement assets (battle cards, competitor comparison assets, guides, etc).
  4. To run NPS surveys and present findings to sales, product/engineering, and marketing teams.
  5. To work with Ad ops and Sales to ensure feature adoption by existing customers.
  6. To create and execute GTM strategies for existing and new features.
  7. To own competitor benchmarking.
  8. To own industry boards relationships.
  9. To work with sales to run all sales campaigns.

 

You Should Have:

  1. Proven experience as a Product Marketing Manager, Brand Manager, or similar role.
  2. Background in design and copywriting is a plus.
  3. Experience in market analysis.
  4. Familiar with product marketing tactics (e.g. integrated marketing campaigns).
  5. Working knowledge of web analytics tools (Google Analytics, WebTrends).
  6. A keen eye for detail.
  7. Creativity.
  8. Analytical mind and strong quantitative skills.

Why Should You Work for Aniview?

At Aniview, we have

  1. A culture of valuing our employees and promoting an autonomous, transparent, and ethical work environment.
  2. Talented and supportive peers who value your contributions.
  3. Challenging opportunities: learning happens outside the comfort zone and that’s where our team likes to be – always pushing the boundaries and growing personally and professionally.
  4. Flexibility to work from home: We believe in work & performance instead of measuring conventional benchmarks like work hours.
  5. An attractive and equitable package.
  6. Transparency: open, honest, and direct communication with co-workers and business associates.

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