Job Location: India – Remote

Job Type: Full – Time

The SEO Specialist would work towards enhancing Aniview’s online presence organically. As a SEO Specialist you’ll identify strategies, techniques and tools to increase the number of visitors to Aniview’s website, by obtaining high-ranking placements for strategic keywords across search engines such as Google and Yahoo. You’ll work towards generating organic leads and open up new opportunities for driving growth.

What you’ll do:

• Perform keyword research, competitive analysis and SEO technical best practices.
• Analyse existing content platforms and identify opportunities for improvement to increase organic traffic and search ranking
• Suggest ideas for improved structure, accuracy, search intent, and user experience.
• Measure and report on organic traffic, rankings, and backlinks generated from search
• Audit and optimize content for better performance in search engines as well as to drive conversions to our products and content offers.
• Work with stakeholders to communicate expectations and recommendations on SEO best practices
• Assist in Quantify SEO activities
• Setup features in Google Search Console, SEMRush to drive analysis of website and ranking keywords
• Stay up to date on SEO trends, search engine algorithm updates and industry moving technology– Design new SEO trends and application tools to better SEO practices.
• Assist to build communication and translate SEO uncovered information into decision driven data keeping the bigger picture of the business in mind

What you’ll need

• Bachelor’s degree Computer Science, Information Systems, or other related field or equivalent experience.
• Preference for experience in the Ad tech or Video tech space (OTT, Online Player, Streaming)
• 3+ years of SEO (technical) management for both global clients, agency or internal
• Experience in healthcare/pharma industry will be an advantage
• Experience with the following:

• • Google Search Console, Moz, SEMRush
  • Google Analytics
  • Advanced Excel Skills
  • Working knowledge of HTML, Javascript and CSS
  • SEO strategy creation and implementation
  • Screaming Frog, Ahrefs, WordPress

• Keyword research and translate that to user intent.
• Working knowledge of HTML, Javascript and CSS
• Being proactive, organized, and well-structured is important for this role
• Strong analytical skills and data-driven thinking, ability to work in a virtual environment in a global organization and effectively prioritize and execute tasks in a high-pressure environment.