Be Part of Our Team

VP Marketing

Job Category: Clients & Operations
Job Location: Tel Aviv - Israel

Who are we? 

Established in 2013 by Alon Carmel (founder of JDate), Aniview provides a full ecosystem for managing videos and video advertisements through its patented SaaS technology.

Our goal is to change the video advertising landscape and have premium publishers and advertisers globally use our suite of products and enjoy an end-to-end solution. Our offering includes a reliable platform for video hosting and monetization (made up of an Ad-server, Players, CMS, SSAI, SDK, and Marketplace) which allows our partners to expand the reach of their services with versatile and customizable marketing tools that suit their business needs in a one-stop-shop.

What’s the opportunity? 


As the VP of Marketing, you will be responsible for defining and implementing our marketing and growth programs. You will be able to roll up your sleeves to get started and will have the resources to build a team, internally and externally, to help you execute the strategy you develop. As a member of our Executive team, you will be reporting directly to the CRO and CEO.

We are looking for a strategy and execution-focused VP Marketing who is a great leader and coach. This person has experience at high-growth companies and can own all areas of marketing, including but not limited to product marketing, demand generation, content marketing, branding, public relations, analyst relations, channel marketing, marketing analytics, and events.

We aim for a highly accomplished marketer with a passion for AdTech business and products. They should be able to identify compelling and impactful strategies that drive the company’s growth initiatives forward. 

Example work in this role:

  • Create and own the go-to-market (GTM) strategy for new products & features. You will set clear objectives and goals, research and define target audiences, develop marketing and communication strategies, and measure adoption. You will also conduct customer research and apply your insights to these and other initiatives.
  • Drive the evolution of our brand positioning, bringing it to life in a clear and consistent way that resonates with and motivates our target audiences. You will promote the company as an innovator to the press and public and oversee outbound customer-facing communications across our website, blog, and social channels.
  • Collaborate and lead across the organization. You will represent the voice of the customer within the organization, bringing your insights to cross-functional stakeholders across product, design, user experience, engineering, and executive leadership. You will also lead and mentor a growing team of marketers across a broad set of functions including product marketing, digital marketing, SEO, content and brand.
  • Deepen relationships with key partners. You will nurture existing relationships with key partners, aligning on mutual goals and driving adoption through a variety of co-marketing efforts such as events, webinars, podcasts and more.
  • Build a marketing department. Identify talent needs, hire and manage a high-performing integrated marketing team.


What skills are needed?


  • Self-starter organized and self-motivated leader with the ability to define goals and prioritize your work and your team’s work.
  • 5+ years in executive leadership roles both in building teams and influencing company direction at high-growth, B2B Ecommerce, Online, or SaaS-based companies
  • Demonstrable experience developing and executing go-to-market plans for SaaS platforms, including targeted paid advertising, online and offline events, and content marketing (white papers, case studies, and blogging etc.).
  • Passionate about customer success and technologies that impact companies and their customers
  • Strong analytical skills and passion for analyzing products, competitors, and market dynamics. Can quickly synthesize disparate data into a ‘position’ and craft messaging that connects with a diverse audience of stakeholders, including customers and executives
  • Demonstrated ability to dive into a product and become a champion and promote features, use cases, and value propositions to customers
  • A hands-on, “can do” attitude, and a drive for outcome-focused performance. 
  • Proven experience and success across all disciplines of marketing (product, branding, strategy, social media, communications, business development)
  • Strong understanding of inbound and outbound marketing.
  • ROI-driven approach to marketing and strong attention to detail.
  • Good eye for design and creative assets.


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