1. Which end-user data we may collect?
In order to provide Publishers with our Services and serve ads to Publisher’s Properties, and in order to constantly improve our Services, we and our authorized third party advertisers may collect, use and disclose certain data related to End-Users of the Publisher’s Properties. “End-User Data” consists of the following types of information:
- The first type of information is non-identifiable and anonymous information (“Non-personal Information”). Non-personal Information is any unconcealed information which does not enable identification of an individual End-User. Non-personal Information is available to us and may be available to our authorized third party advertisers while End-Users are accessing or using the Properties. Non-personal Information which is being gathered may consist of technical information, behavioral information or aggregated information, and may contain, among other things: technical data, e.g. device type, type of operating system and configuration, browser type, screen resolution, screen density, software version, hardware type, usage patterns and other statistical data, referring pages, the dates and times the End-Users were engaged with the ads in the Properties, etc.
- The second type of information is individually identifiable information (“Personal Information”). This information may identify an individual or may be of a private and/or sensitive nature. We and our authorized third party advertisers may collect the following Personal Information: the End-User’s IP address, Device ID, geo-location (country, region, city) and/or other behavioral information related to a particular End-User’s engagement with ads on the Properties. It should be noted, however, that such information is not used by us in order to personally identify a specific End-User. Instead, we use such Personal Information in a way that indicates that a specific device tends to be used in ways that suggest certain types of ads would be relevant to the device’s End-User.
For avoidance of doubt, any Non-Personal Information connected or linked to any Personal Information shall be deemed as Personal Information as long as such connection or linkage exists.
2. How does Aniview collect end-user data?
3. What are the purposes of the collection of end-user data?
(i)We and our authorized third party advertisers may use the End-User Data in order to provide the Services to the Publisher, i.e., for the purpose of displaying ads of our third party advertisers on the Publisher’s Properties. For example, we will collect Personal Information in order to determine geo-location information from which the End-User is connected to the Internet in order to serve ads through the Service based on such End User’s location.
(ii)We or our third party advertisers may use the web browsing information in order to show the End-User specific ads that we or our advertisers think will be of interest to the End-User. In addition, we and our authorized third party advertisers will collect End-User Data in order to (i) create statistics and other aggregate information and analysis with respect to the Publisher’s End User’s engagement with ads which are served to the Properties through the Service; (ii) use it for statistical, analytical and research purposes and for customization, developing and improvement of our Services; (iii) for general campaign performance in order to report to our authorized advertisers or SSPs; (iv) to determine the amounts to bid, pay or offer for impressions or units of ad inventory; and/or (v) detect fraudulent activities that occur while End Users are engaging with ads on the Properties.
IT SHOULD BE NOTED, THAT SUCH END-USER DATA IS NOT USED BY US IN ORDER TO PERSONALLY IDENTIFY A SPECIFIC END-USER. INSTEAD, WE USE SUCH END-USER DATA IN A WAY THAT INDICATES THAT A SPECIFIC DEVICE TENDS TO BE USED IN WAYS THAT SUGGEST CERTAIN TYPES OF ADS WOULD BE RELEVANT TO THE DEVICE’S END-USER.
4. Sharing information with third parties
For avoidance of doubt, Aniview may transfer and disclose Non-Personal Information to third parties and use such information for any purpose and at its sole discretion.
5. Deletion or modification of personal information
Since we usually have no direct relationship with Publisher’s individual End-Users and we do not send communications to such End-Users, the Publisher hereby agrees to handle all End-User’s requests with respect to deletion and modifications of their information. For example, End-Users who seek access to their Personal Information, or who wish to correct, amend, delete inaccurate information or withdraw consent for further use of their Personal Information should direct their request to the applicable Publisher. Our Publishers are required to make their own privacy policies available to End-Users in order to disclose to End Users such Publisher’s privacy practices, including the process of deletion or modification of Personal Information.
If the Publisher is unable to handle an End User’s request to delete and/or modify his/her Personal Information, and only we possess the ability or power to solve the End-User’s request or issue, the Publisher should forward that request to us and provide us with the necessary instructions and we will make reasonable efforts to solve the issue pursuant to any applicable privacy laws.
Unless we are instructed otherwise by the Publisher, we may retain the End-Users’ Personal Information for as long as reasonably required for the purposes of which such Personal Information was collected, all as permitted under any applicable privacy laws. Aggregated and/or anonymous data may remain on our servers indefinitely.
6. Children/minors end-user data
The Publisher agrees that it will not use the Service in connection with any Properties directed to Minors. The term “Minor” shall mean a Child as such term is defined under the Children’s Online Privacy Protection Act of 1998 and the rules promulgated by the Federal Trade Commission (FTC) under that Act, including but not limited to the Children’s Online Privacy Protection Rule 16 C.F.R. Part 312 (the “COPPA“) or any other under-age individual as defined by applicable children protection legislation in any relevant jurisdiction. The Publisher will (i) notify Aniview in writing of any Properties which are or may be considered as a “Child Property” under the COPPA, and (ii) to the extent required by applicable laws, implement reasonable commercial means within the Properties for identifying Minors when the Properties are not primarily directed at children under such age; all in order to enable Aniview to block collection of information from Minors. If Publisher learns that any information transferred to us via the Service includes Personal Information collected from Minors, the Publisher is hereby requested to inform us immediately and we will delete that information as quickly as possible.